Tradier, a brokerage platform based in the US, has introduced its new Futures Trading service, signaling a notable expansion into the derivatives market. The beta version of the service is currently available, with a full launch expected in April.
This move comes in response to rising demand from active retail traders for a more modern alternative to traditional futures brokerages, often seen as outdated. Many traders have voiced frustration over the lack of digital features, subpar customer service, and complex pricing structures offered by these traditional platforms.
Tradier’s Futures Trading aims to tackle these issues head-on by offering traders a user-friendly platform with competitive pricing models. The service will also integrate seamlessly with popular trading tools, providing traders with enhanced flexibility and functionality. Initial offerings for futures start from $10 per month, with fees as low as $0.75 for micro futures and $1.50 for E-minis.
Trey Lazzara, the SVP of Futures at Tradier, expressed gratitude to the traders, back-office firms, and partners involved in developing the Futures offering. According to him, the company is committed to bringing a “Trader First” mentality to the market, emphasizing user experience and innovative pricing models.
Dan Raju, the CEO of Tradier, highlighted the company’s unique approach to brokerage services and pricing models. He anticipates that approximately 15% of Tradier’s existing trader community will engage in futures trading within the first year. Moreover, Raju expects a significant increase in international accounts with the introduction of Futures Trading.
Tradier’s recent Series B funding round, which raised $24.6 million, has enabled the platform to enhance its features and services. Led by PEAK6 Strategic Capital, the funding round has allowed Tradier to offer advanced features, live educational content, and tailored services for traders and partners.
The platform’s dedication to providing value-added services was evident in the launch of its educational hub, featuring live sessions with financial experts like Brian Overby and Kirk Du Plessis. This initiative underscores Tradier’s commitment to empowering its users with valuable resources and educational opportunities.
Recent research indicates a growing preference among investment firms for futures and options over CFDs, signaling a shift towards alternative investment instruments amid increasing regulatory restrictions.
