Apple is gearing up for the launch of its Vision Pro headset on February 2, with strong pre-order sales exceeding expectations. As Apple enters the AR/VR space, Meta, which has been active in the field with its Quest lineup, anticipates competition. However, Meta is optimistic that the Vision Pro will reinvigorate its efforts in the metaverse and aims to be the ‘Android’ of the AR/VR world. Meta believes that the Vision Pro will validate its existing business and attract more consumers, despite the higher price compared to its Quest lineup. While the market is yet to assess the Vision Pro’s utility, Meta sees it as a potential catalyst for the metaverse.
The company hopes that increased competition will lead to improved experiences and features for users. Meta’s previous dominance in the AR/VR space faces a new challenge from Apple’s entry, but the competition could ultimately benefit users with diverse options. Mark Zuckerberg acknowledges Apple’s potential to validate Meta’s business and attract a broader consumer base. As both companies vie for supremacy in the AR/VR realm, the dynamics of the competition will unfold as developers adapt to the new hardware and create unique use cases. The Vision Pro’s impact on Meta’s $50 billion metaverse initiative remains a focal point as the industry evolves.